Jeff is recognized globally as thought leader and organizational design expert in the areas of Value Creation, Change Management, Technology Adoption and B2B selling. Jeff has contributed to three NYT Bestsellers and is the author of the industry standard, Everybody Sells. A sought-after speaker, Dr. Kaplan has delivered keynotes and workshops in 26 countries from Moscow to Dubai to Hong Kong. Over 200,000 people have experienced the passion Jeff brings to every event. Jeff previously severed as an Alliance Lead for Ernst & Young and Capgemini and founded his own research and consulting firm in 2014, before merging with LIFTinnovate in 2017, where he serves as a senior partner.