Marketers have a new tactic—smellizing, which is when consumers imagine a smell New studies suggest that smellizing increases consumers’ desire to purchase advertised food products Researchers suggest that marketers are not doing enough to tap into the power of smell when developing marketing material Source: Aradhna Krishna, Maureen Morrin, Eda Sayin. Smellizing Cookies and Salivating: […]
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A new study suggests that when parents think about money, they feel like their parenting is less meaningful Research suggests that to increase levels of fulfillment, parents should keep parenting activities and money-making activities as separate as possible This is one of a series of recent findings about parenting and happiness. For instance, recent research
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According to researchers at Harvard and Duke, matchmaking may make the matchmaker happier than the person he or she matches Matchmakers are happiest when they match people who likely would not have met otherwise Matchmakers may gain satisfaction from having the social acumen to recognize a social link that others have not Source: Society for
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New research suggests that very simple numerical exercises (like determining how many pencils are in each pile of pencils) can significantly improve children’s math solving ability In the study, first graders who estimated the amount of objects in a pile did approximately a grade better on a subsequent test than the control group The study
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