Smoking and Motivation

  1. New research suggests ads with messages about “why” to stop smoking can influence a smoker to quit within a month
  2. However, there is no evidence that ads with messages about “how” to stop smoking influence behavior
  3. Researchers argue that “why” ads are more effective because they show graphic portrayals of the health consequences of smoking

Source: The Impact of Cessation Media Messages on Cessation-Related Outcomes: Results From a National Experiment of Smokers. American Journal of Health Promotion, 2014

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