Want it Now or Later?

  1. A study in the journal Psychological Science showed that there is a correlation between the feeling of gratitude and financial impatience.
  2. The team of researchers assessed impatience by having people choose between instant gratification (receiving $54 now) or being rewarded for waiting longer ($80 in 30 days).
  3. Before making their decision, participants were randomly assigned to write about an experience in their past that made them feel either grateful, happy or neutral.  The participants who had written about feeling neutral and happy showed a strong preference for the immediate payout, whereas those who wrote about feeling grateful showed more patience and tended to opt for for waiting longer.
What does this study tell us about the selling process?
Anything we can learn from this study that applies to career development?
Something here that might be instructions in raising our kids?
Source: http://www.northeastern.edu/cos/2014/03/can-gratitude-reduce-costly-impatience/