September 2014

I Know Who You Are, Saw What You Did and Know What You’re Planning…

Researchers examined 500 million tweets (that’s right a whole day’s worth for Justin Bieber) to develop algorithms with the power to predict behavior–hours in advance. A standard social media post includes when you posted, who you’re with, where you are, etc. Algorithms applied to social media data may allow researchers to predict what you are […]

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Am I Selling or Are You Buying?

A friend of mine, who is Senior IT Executive in Mexico City, wrote me recently asking the age-old question, do salespeople and marketers sell or do customers buy? We’ve asked this question to hundreds of sales people around the globe and here’s the consensus: Nobody likes to be sold anything and most everyone loves to

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