Advertising

Eye Contact & Trust

Consumers are 16% more likely to trust a brand of cereal when the characters on the boxes look them straight in the eye, according to researchers from Cornell University Interestingly, the gaze of characters on children’s cereal boxes is at a downward angle, correcting for their height Characters on adult cereal boxes look straight ahead […]

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Smoking and Motivation

New research suggests ads with messages about “why” to stop smoking can influence a smoker to quit within a month However, there is no evidence that ads with messages about “how” to stop smoking influence behavior Researchers argue that “why” ads are more effective because they show graphic portrayals of the health consequences of smoking

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Smell and Advertising

Marketers have a new tactic—smellizing, which is when consumers imagine a smell New studies suggest that smellizing increases consumers’ desire to purchase advertised food products Researchers suggest that marketers are not doing enough to tap into the power of smell when developing marketing material Source: Aradhna Krishna, Maureen Morrin, Eda Sayin. Smellizing Cookies and Salivating:

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