Tag Archives: Motivation

Memory and Exercise

  1. A new study by researcher from the University of New Hampshire suggests that recalling past exercise experiences can motivate people to hit the gym more.
  2. “These results provide the first experimental evidence that autobiographical memory activation can be an effective tool in motivating individuals to adopt healthier lifestyles,” the researchers wrote.
  3. Researchers suggest that exercise programs that explicitly encourage participants to activate emotional memories as a motivational tool could result in longer lasting increases in exercise activities.

Source: Mathew J. Biondolillo, David B. Pillemer. Using memories to motivate future behaviour: An experimental exercise intervention. Memory, 2014; 1 DOI: 10.1080/09658211.2014.889709

Smoking and Motivation

  1. New research suggests ads with messages about “why” to stop smoking can influence a smoker to quit within a month
  2. However, there is no evidence that ads with messages about “how” to stop smoking influence behavior
  3. Researchers argue that “why” ads are more effective because they show graphic portrayals of the health consequences of smoking

Source: The Impact of Cessation Media Messages on Cessation-Related Outcomes: Results From a National Experiment of Smokers. American Journal of Health Promotion, 2014