Tag Archives: Social Media

Twitterbrain Leaders

Startling similarities between how information is spread throughout the human brain and across social media networks suggest new ways of looking at organizational leadership.

Human thought is a cascade of signals throughout the brain. These signals intersect, integrate and ultimately produce thoughts or actions.

Change the vocabulary slightly and you’ve got a pretty good description of how social networks work! Individual messages flow through the digi-sphere, intersecting among thought leaders that integrate and influence our interpretation of the message and voilà…the next viral idea is born.

Organizations are just another form of social network. Understand the governing laws of the Twitterbrain and you’ll understand how and why organizations act and think the way they do.

Effective leadership of a Twitterbrain organization, therefore, is a matter of preparation and positioning. Leaders must be prepared to amplify, dampen, shape and otherwise integrate divergent perspectives into ideas others identify as their own and willingly support. The greatest challenge of the Twitterbrain leader is how to position themselves at the intersection of new ideas. That’s where the power of human relationships comes into play. If you don’t trust your leader, if you can’t talk to your leader or if your leader is nowhere to be found – your leader has surrendered her/his position at the intersection, loses influence, becomes out-of-touch and loses relevance.

The Indiana University researchers conducting the study suggested that the thoughts-intersection-integration process is “a hallmark of higher cognition”.

Want to create a more intelligent organization?

Get better prepared and positioned leaders.

We’ve heard this before but now science is telling us why…


Source: Olaf Sporns et al. Cooperative and Competitive Spreading Dynamics on the Human Connectome. Neuron, June 2015 DOI: 10.1016/j.neuron.2015.05.035

1 Minute, One Relationship & One Totally New You

1 minute

In the next 60 seconds:

  • 277,000 people will log onto Facebook,
  • 100,000 tweets will be posted,
  • 100+ new LinkedIn accounts will be created…

One relationship

  • The more people that know who you are, know what you are capable of and trust you, the more likely you are to succeed…
  • Because one relationship can change your life!

One Totally New You

Everything we do and all that we are was created through our interactions with others:

  • Someone gives us a name before we know what names are,
  • We don’t select the language we speak, we mirror interactions of others and learn how to communicate based on what we see and hear others doing,
  • How we see ourselves is a reflection of the feedback (good, bad or indifferent) others share with us.


It only stands to reason that the same process that built us can be used to rebuild us!

New career?
More money?
Greater contribution?
More fit?

Every minute of everyday, you are one relationship away from creating the ‘you’, you’ve always dreamt about. And that relationship is out there in a world waiting to connect.

So, what’s on your agenda in the next 60 seconds?

I Know Who You Are, Saw What You Did and Know What You’re Planning…

Researchers examined 500 million tweets (that’s right a whole day’s worth for Justin Bieber) to develop algorithms with the power to predict behavior–hours in advance.

  1. A standard social media post includes when you posted, who you’re with, where you are, etc.
  2. Algorithms applied to social media data may allow researchers to predict what you are planning next—even before you do it.


There’s always been a fine line between solid, preparatory relational research and being downright creepy but that won’t stop the steady drumbeat of capitalism! Many companies are exploring new ways to capitalize on your social media habits.

  • Data from your toll-way EZ-pass may help predict when and where you’ll be parking your car – or at least the managers of the New York State Thruway think so.
  • Xerox is also working to apply the concept to call center service…“What if you called a help line and they knew why you’d called before you said a word?”

Oh… And don’t even think about that thing – the thing you haven’t thought of yet – the thing you shouldn’t do – because someone, somewhere, may already know what you’ll have in mind…


Always look forward to hearing from you…write me and tell me your thoughts…

Source: http://discovere.binghamton.edu/features/tweets-5853.html