Trash Day

By Jeff Kaplan | Published: September 21, 2010
In my house, I’m responsible for taking the bins out on trash day.  The way it works in my house is probably a lot like the way it works in your house.  When I’m done, I line my family up and require that each one gives me one hug and one “I love you”. Why? [...]
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Tell the World

By Jeff Kaplan | Published: August 3, 2010
Many of you have probably heard how I connected with Ferrazzi Greenlight. Some of you may even remember. It is something I speak about a lot, because it highlights a key principle about how one achieves success through relationships. In the third year of my doctoral program, I finally figured out my purpose—to make the [...]
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Product or Friend?

By Jeff Kaplan | Published: July 21, 2010
A few days ago I was chatting with a friend, one of the top sales guys at a Fortune 500. Something he said really struck me and I’ve been thinking about it ever since. Like many great communicators, he asked a great question to set up his point. He asked, “Would you rather have a [...]
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