My entire career, I’ve been watching. Every interaction, every meeting, every pitch – I’d watch and wonder HOW? HOW can I be more like this person or avoid becoming that person? HOW can I get this or prevent that? HOW can I be successful? The answer was simple. Stop asking HOW and start asking WHY? […]
New research suggests ads with messages about “why” to stop smoking can influence a smoker to quit within a month However, there is no evidence that ads with messages about “how” to stop smoking influence behavior Researchers argue that “why” ads are more effective because they show graphic portrayals of the health consequences of smoking
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