Dr. Jeff Kaplan
From the boardroom to the breakroom, there is a growing realization that our relationship with work is broken. People are realizing that what it takes to win and what it takes to stay winning are two separate things. What does that mean? Everything is up for grabs!
Dr. Jeff Kaplan advises professionals, just like you, worldwide to help them fix their relationship with work. Whether you're just starting, in-between jobs and looking for something new, or an executive trying to get the most out of that top-level opportunity, you can rewrite your future with Dr. Kaplan.
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"Jeff brought the global experience, selling expertise, world class strategic know-how and a deep knowledge of our industry… We went from creating billboards to driving specific strategies and messaging."
Neil Blakesley
Former CMO, Computer Science Corporation

Dr. Kaplan is recognized globally as a thought leader and organizational design expert in the areas of value creation, technology adoption, 'Ways of Working' transformations, TEMPO-based networking and B2B team selling. He has contributed to three NYT Bestsellers and is the author of the industry standard, Everybody Sells.
Dr. Kaplan launched his first company, a garage-based start-up, in 1991 and turned a $1,500 investment into a global events management firm before divesting in 1998. He then began his consulting and sales career with Ernst & Young and continued to run their strategic technology alliance practice after the consulting division was acquired by Capgemini in 2002.
In 2014, he founded the Relational Sciences Institute (RSI), a human performance think tank, where he developed the patent-pending Dimensional Ontology Transformation Engine which is the basis for both the New Leadership Challenge and MARQi indexes.
In 2017, RSI merged with the industry's foremost technology adoption and partner ecosystem consultancy, LIFTinnovate. As a senior partner with the firm, Dr. Kaplan has consulted for many of the world's top brands, including Procter & Gamble, Cisco Systems, New York Stock Exchange, Aon Risk Management, British Telecom and Mattel.
Dr. Kaplan holds a Doctorate in Organizational Design and an MBA. He completed his thesis on and has continued his research into "A Grounded Theory Exploration of Past, Present, and Potential Future Meanings of Leader Effectiveness."
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[email protected]With decades of experience under his belt, Dr. Kaplan is a verifiable expert in a host of areas.
Develop an ecosystem of value to meet the challenges of change and take advantage of opportunity.
Develop an ecosystem of value to meet the challenges of change and take advantage of opportunity.
Create a rich, two-way value relationship with organizational stakeholders to drive success.
Identify a plan to address what we see in the future and what we know about ourselves from the past.
Keep up with the changing face of sales and tap into the hidden potential of the team around you.
Develop your commercial value to the fullest extent and optimize your professional contributions.
Stop seeing others as the role they play and start seeing them as the person they are to uplevel your engagement.
Discover new best practices from years of research for getting things done in a world of change.
Learn how to harness environmental changes to transform your organization and thrive in the process.
Create strategy for the future to sense, evaluate and align resources to take advantage of opportunities.
Understand what occurred in the past to map a clear path for achieving desired change in the future.
Bridge the gap between your vision and measurable value - the greatest challenge leaders face.
Decide the pace and trajectory of your success by learning how to join conversations and control your level of involvement.
Add value to the organization by leveraging people where they are.
Improve the ways people think, work and engage with one another through digital advances.
Define who you are today and who you will become in the future with the support of those around you.



"Jeff designed and delivered a really impactful session and challenged attendees to reconsider how they view technology adoption, innovation and the entire customer experience for our annual voice of the customer event."
Mike Strohl
CEO, ENTISYS360
"Wow! I did not realize that through laughter and exercises, our members would gain so much. Jeff Kaplan was a powerful speaker, able to connect with the audience so effectively within the first minute of his presentation."
Lalig J. Musserian
Director, Project Management Institute
"It truly was a success and we really enjoyed working with you. Thank you for making it a great experience!"
Barbara Stropko
Chair for Plant's Great Industry Great Escape, Paradise Island, The Bahamas
"Thank you for providing the entire class with a very moving and informational presentation. You made a lot of invaluable points that I had never put very much thought into, and can say that just from the hour and a half that I spent listening to you that I learned a lot."
Michael Boysen
Iowa State University Student
"Dr. Jeffrey Kaplan is a consummate professional who has helped me to drive a customer centric, relationship based sales approach throughout my organization. I highly recommend Jeff to anyone wanting to improve the effectiveness of their sales force or drive more productive relationships across their business."
Julie Osborne
Prior Vice President, Global Consumer Packaged Goods, British Telecom
Dr. Kaplan is founder and co-host of Willing 2 Win, a podcast, TV show and radio show for business professionals about taking control of your career and redefining the future of work. As cohost and producer, Kaplan discusses pivotal moments in his career that contributed to his international success as a consulting expert and bestselling author and steps you can take to make similar, powerful decisions to take back your career.
He is the author of Amazon Bestseller Live It 2 Own It, the ultimate franchise guide for anyone interested in starting a franchise business. He is also the author of Everybody Sells, the industry standard for B2B team selling, and contributed to the New York Times bestseller Who's Got Your Back.
He is a globally recognized thought leader and an in-demand speaker, having conducted over 1,200 workshops and keynotes for Fortune 500 and global organizations in 26 countries. He is also a frequent guest lecturer at the University of Iowa, Iowa State University, and the University of Northern Iowa.
Leaning on his sales expertise, Dr. Jeff Kaplan presented "The Power of Influence to Improve Your Sales" to AvidXchange in January 2021. He used his own experience to break down sales relationships with prospects into engaging content, giving advice for participants to drive success in their professional and personal endeavors.
In November 2021, Dr. Kaplan hosted a launch celebration to commemorate the release of his newest book, Live It 2 Own It. To the crowd, he explained the impetus behind the book, a larger movement called Willing 2 Win which culminates Dr. Kaplan's life work into tangible and tactical truths for workers, from entry-level to the C-suite. Follow along here to experience Jeff's compelling passion on-stage.
In 2021, LIFTinnovate was recognized as one of the fastest growing private companies in the United States. As COO, Dr. Kaplan discussed what this means for LIFTinnovate and the technology industry on KWWL.
Dr. Kaplan was invited to WHO13 for an interview to discuss his new book Live It 2 Own It and give advice to viewers on how they can begin to fix their relationship with work.
Dr. Jeffrey Kaplan resides outside Chicago, IL. He has experience traveling nationally and internationally for events. With access to one of the largest non-broadcast video studios in the Midwest, Dr. Kaplan is uniquely qualified to deliver a high-production value virtual presentation.