Are you talking to me? … Why the sound of your voice matters

FACTS:
Hardcore politico, long viewed as a hardened authoritarian, suffers a stroke.
His voice and intonation were changed forever.
He quickly went from being considered authoritarian by his party’s followers to compassionate.

The question is…WHY?

RESULTS:

  1. Researchers at the University of California looked at the vocal presence of charisma across different cultures and found that people who spoke in certain ways (low fundamental rate of vocal fold vibration) were more likely to be perceived as dominant.
  2. Conversely, findings indicated that people who spoke with a high fundamental rate of vocal fold vibration (think Urkel from that old TV show Family Matters) were viewed as submissive.
  3. Interestingly, this is also seen in non-human primates as well…
IMPICATIONS FOR YOU:
Want to be a charismatic leader, there’s lots to do… but when it comes to how you communicate verbally, it’s one part biology, one part use of language.Looks like the legendary actress Deborah Kerr knew what she was doing when she taught Yul Brenner how to “speak properly” in the King And I.  He brought the low fundamental rate of vocal fold vibration and she brought the culture.Bottom line: It’s not just that “the rain in Spain falls mainly on the plain,” it’s how you say it…

Happy Halloween!

Source: http://www.newswise.com/articles/the-science-of-charismatic-voices