- New research out of China suggests that if people know what the average opinion on a given subject is, they will change their personal opinion to be closer to the average opinion
- They will do this even if there is no social pressure to hold an opinion similar to the average opinion
- Interestingly, this effect only lasts for 3 days or so—after that people tend to revert back to their original opinion
Source: Y. Huang, K. M. Kendrick, R. Yu. Conformity to the Opinions of Other People Lasts for No More Than 3 Days. Psychological Science, 2014
