Jeff Kaplan

Memory and Exercise

A new study by researcher from the University of New Hampshire suggests that recalling past exercise experiences can motivate people to hit the gym more. “These results provide the first experimental evidence that autobiographical memory activation can be an effective tool in motivating individuals to adopt healthier lifestyles,” the researchers wrote. Researchers suggest that exercise […]

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Work and Creativity

A new study suggests that creativity outside of work can enhance job performance Creative activities outside of work seem to directly enhance the ability of employees to problem solve and help others on the job Researchers suggest organizations can encourage employees to pursue creative hobbies outside of work by sponsoring contests and offering discounts for

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Sleep Position & Relationships

Forty-two percent of couples sleep back to back while 31% sleep facing the same direction and only 4% spend the night facing each other Ninety-four percent of couples who physically touch during sleeping are happy in their relationship while only 68% of couples who don’t touch are happy Eighty-six percent of couples who sleep less than an

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Eye Contact & Trust

Consumers are 16% more likely to trust a brand of cereal when the characters on the boxes look them straight in the eye, according to researchers from Cornell University Interestingly, the gaze of characters on children’s cereal boxes is at a downward angle, correcting for their height Characters on adult cereal boxes look straight ahead

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Smoking and Motivation

New research suggests ads with messages about “why” to stop smoking can influence a smoker to quit within a month However, there is no evidence that ads with messages about “how” to stop smoking influence behavior Researchers argue that “why” ads are more effective because they show graphic portrayals of the health consequences of smoking

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Laughter and Perception

A new study suggests brains can tell the difference between genuine and fake laughter When people hear a fake laugh, they activate a part of their brain associated with trying to understand the emotional and mental state of others The people who are best able to tell the difference between a genuine and fake laugh

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Performance and Work Environment

Attempts to change the social or physical workplace environment do have positive effects on work-related outcomes Changes to the social environment seem to lead to better work performance Changes in the physical environment seem to help workers concentrate Source: Effectiveness of a Combined Social and Physical Environmental Intervention on Presenteeism, Absenteeism, Work Performance, and Work

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Smell and Advertising

Marketers have a new tactic—smellizing, which is when consumers imagine a smell New studies suggest that smellizing increases consumers’ desire to purchase advertised food products Researchers suggest that marketers are not doing enough to tap into the power of smell when developing marketing material Source: Aradhna Krishna, Maureen Morrin, Eda Sayin. Smellizing Cookies and Salivating:

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Parenting and Money

A new study suggests that when parents think about money, they feel like their parenting is less meaningful Research suggests that to increase levels of fulfillment, parents should keep parenting activities and money-making activities as separate as possible This is one of a series of recent findings about parenting and happiness. For instance, recent research

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Matchmaking and Happiness

According to researchers at Harvard and Duke, matchmaking may make the matchmaker happier than the person he or she matches Matchmakers are happiest when they match people who likely would not have met otherwise Matchmakers may gain satisfaction from having the social acumen to recognize a social link that others have not Source: Society for

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